Day: May 14, 2020

Franchise Bible author Rick Grossmann discusses how marketing is changing and new ways and platforms for sending your marketing messages to your customers.


1 min read

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This webinar will focus on how is changing and new ways and platforms for sending your marketing messages to your customer and target markets.  We will also focus on what is important to consumers and what it will take for them to feel safe and trust businesses after the pandemic.

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has been involved in the since 1994. He franchised his first company and grew it to 49 location in 19 states during the mid to late 1990s. He served as the and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick had the honor of

For some time, the leaders I work with have known conceptually that they need greater organizational agility. They talk often about the increase in VUCA (volatility, uncertainty, complexity, and ambiguity), and the capabilities required to respond. But these conversations have sometimes felt a bit abstract or theoretical. Now, in the context of the novel coronavirus and its economic, social, personal, and political reverberations, such detachment seems almost absurd. How do you lead well amid such turbulence — whether such turbulence stems from the near-term challenges of the pandemic or from the need to tackle ongoing global issues such as reworking our energy infrastructure, managing cybersecurity and privacy, and expanding opportunity for all?

Thankfully, leaders increasingly prioritize people. They recognize the need to communicate proactively and to support employees, customers, suppliers, and other stakeholders in staying healthy, productive, and engaged as the world around them changes. Yet champions of change often


The UN slashed India’s projected growth rate to 1.2 per cent in 2020 and forecast that the will contract sharply by 3.2 per cent as the Covid-19 pandemic paralyses the world, sharply restricting economic activities, increasing uncertainties and unleashing a recession unseen since the Great Depression of the 1930s.


The World Economic Situation and Prospects as of mid-2020 released Wednesday by the UN said that global gross domestic product is forecast to shrink by 3.2 per cent in 2020, with only a gradual recovery of lost output projected for 2021.



“Cumulatively, the world economy is expected to lose nearly $8.5 trillion in output in 2020 and 2021, nearly wiping out the cumulative output gains of the previous four years, it said.


India’s economic growth is forecast to slow to 1.2 per cent in 2020, a further deterioration


There is an “Atmnirbharta” about the manner in which the government under PM’s leadership has approached Covid-19 – customised to India and considerate of the need for help to our most under-privileged citizens and sections of society. A “playbook” was established in dealing with the health pandemic – dealing with the affected patients, then controlling the contagion and finally consolidating as infrastructure was built up.


The same approach is being taken with the economic stabilisation measures. Wisely, the government has not got distracted by calls for immediate “packages” and sops. Immediate succour was provided through DBT, moratorium and similar measures. Subsequently, the PM announced the broad-view priorities for the next stage – spurring local businesses, demand build up, the 4Ls etc. that provided a framework.



The FM’s announcements build and expand that framework. Reflecting the PM’s priorities, the first set of