Day: May 18, 2020

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Optimize your site and win Google search on a budget.

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If you’re trying to grow your web-based business, it may be tempting to shell out huge amounts of money on paid advertising and high-end design. A smarter, more cost-effective way to grow your online presence, however, may be through search engine optimization (SEO).

SEO lets you harness traffic from search engines like Google and Bing without having to pay a premium for it. A great SEO strategy can save you a boatload

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General insurers are bracing for a spike in non-coronavirus (non-Covid-19) health claims in the coming months as normalcy returns after the stringent lockdown is eased by the government.


The rise in claims will mostly come from elective procedures that were postponed on account of Covid-19. This, in turn, will impact the loss ratio of insurers in the health segment.



During the lockdown period, non-life insurers have seen an almost 40 per cent drop in non-Covid claims. This is because individuals have decided to postpone their non-essential procedures or elective procedures, fearing infection.


This adds to the uncertainty of non-life insurers at a time when the number of Covid cases is increasing, and may lead to more Covid claims in the coming weeks and months. However, so far, Covid claims for insurers have not moved up significantly.

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The Central government’s announcement on creating a level playing field for the private sector in the space sector is an excellent step towards increasing the nation’s influence in the global space industry, said Kris Nair, CEO of space technology startup Kawa Space.


Companies like Kawa Space, that are focused on building critical infrastructure for space will benefit immensely by the announcements made by the Finance Minister Nirmala Sitharaman on Saturday.


“Space is hard. The relaxed norms help companies like ours to collaborate across boundaries in creating the next generation space systems — from India, for the world,” he said. Paytm founder Vijay Shekhar Sharma invested in Kawa Space in Pre-series A funding, earlier.


ALSO READ: Fiscal stimulus 2.0: Consumption boost for agri, auto and FMCG companies


As India becomes more and more self-reliant in the dual use of space, young startups like Kawa Space

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The markets were expecting the lockdown to enter the fourth phase, but were hoping for more relaxations. However, the onus is now on the state governments, who will decide on the red, orange and green zones. That said, major production centres are outside major metros. As far as manufacturing is concerned, will are still not back at the pre-Covid-19 levels. So, the index of industrial production (IIP) will continue to suffer if only parts of India are open for business/manufacturing. The gauge for services production will also continue to suffer.


As regards the government’s stimulus measures, I feel that the markets have always been very selfish and still continue to be so. They were expecting the removal of long term capital gains tax (LTCG), a cut in short-term capital gains tax (STCG) and a host of other measures. I don’t think all these are a priority

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