5 min read
Opinions expressed by Entrepreneur contributors are their own.
After all, podcast ads are, for the most part, native — and native advertising can quickly turn an inbound trickle into a whole stream of new business. Indeed, podcast advertisements are seamlessly integrated into the natural flow of a show. Combine that with extremely engaged listeners and a personal touch added by the host, and voilà! You’ve got an excellent recipe for a highly effective advertising campaign on your hands.
So, what could be better?
Say hello to programmatic podcast advertising
When compared to a run-of-the-mill native podcast ad, the