May 26, 2020

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For entrepreneurs, the only way to know the best techniques for reaching your target customers is by testing, testing, and testing some more. It’s important to work with multiple mediums, from paid ads on Google and Facebook to video and PPC strategies. But what many entrepreneurs may overlook is the value of content marketing.

Content marketing allows you to invest relatively little overhead capital while offering potentially enormous returns. In fact, content

The has had a catastrophic impact on the revenues of Indian corporates. To conserve cash, companies are resorting to layoffs by the hundreds. Almost every day there is news of some company or the other announcing downsizing. While some are doing so to remain afloat, others are cutting down on wage cost to try and bolster their sagging bottom lines. According to the Centre for Monitoring Indian Economy (CMIE), the crisis has pushed up the unemployment rate in urban India from under 7 per cent in mid-March to more than 27 per cent for the week ended May 17.

Losing one’s job and the security of a regular income can turn one’s world upside down. People who don’t have enough savings to fall back on or have huge liabilities in the form of loan EMIs are the worst-hit. In April, the

The Central Board of Indirect Taxes (CBIC) on Monday said it has sanctioned GST refund claims worth Rs 11,052 crore in 47 days.

In a tweet, the said it is “committed to ensuring liquidity to GST taxpayers especially sectors during the lockdown”. The tweet added that 29,230 refund claims amounting to Rs 11,052 crore disposed of between April 8-May 24, the added.

Refunds have been sanctioned while ensuring work from home, it added. The had on April 8 said that to provide relief during the cor it has been decided to issue all pending GST and custom refunds which would benefit around 1 lakh business entities, including

The total refund granted will be approximately Rs 18,000 crore, it had said.

The had earlier asked its field officers to avoid asking

Wealth managers are advising clients to park thein money in US-oriented offshore investment products for exposure to and healthcare businesses that are likely to benefit from the disruptions and challenges caused by the Covid-19 pandemic.

“Following the outbreak of Covid-19, the rate of digital transition has increased significantly in the past two months. Investors are also now more receptive to international products, as the weak returns have reduced the home bias,” said Ankur Maheshwari, chief executive officer of Equirus

Experts say the large stimulus package expected in US will help revive that country’s economy.

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Over a one-year period, the international category of funds has given returns of 6.8 per cent, whereas domestic-oriented large-cap funds have seen negative returns of