Day: May 27, 2020

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

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Digital marketing is constantly evolving. The statistics surrounding digital marketing trends change every year, with new players joining the field, peoples’ preferences changing, and the digital landscape innovating to pump more money into the Internet year over year. Most executives project that digital marketing will be responsible for 47 percent of their companies’ revenue this year.

Whether you’re running your own business or work on a marketing team, the earning potential of digital marketing has never been higher. You owe it

The character and culture of companies is revealed in crises. And the same is true of people. As leaders struggle to navigate the impacts of the novel coronavirus pandemic on their business, they are discovering which members of their teams rise to the new challenges and which are overwhelmed. Often there are surprises: The people they expected to step up may become rattled, and others who had operated in the background are finding their leadership voice.

COVID-19 is testing our resilience, and for all that has been studied and written about that quality, it still has an air of mystery about it. Why can some people, when knocked down by life, get up off the mat, while others stay down? Given how important it is to work through challenges in this world of endless disruptions — even in the absence of a global crisis like COVID-19 — resilience is one


5 min read

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We’ve all heard it before: is important for sales. But specifically, — with its focus on high-quality images and the aesthetic side of — can take your product to new heights, if used correctly.

In fact, research compiled by Our Social Times discovered that engagement with posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.

With 67 percent of all adults between the ages of 18 and 29 maintaining IG profiles and the number of users growing daily, Instagram marketing is a not-so-secret weapon for getting high-quality visuals 


The initial public offering (IPO) market is expected to remain moribund even as share sales in large listed firms rake in billions of dollars. Investment bankers say the IPO market freeze could extend till the end of this year despite several concessions given by market regulator Securities and Exchange Board of India (Sebi). On the other hand, there is healthy appetite for shares in listed companies with leadership position in their respective sectors, they add.


Last month, Sebi decided to extend the validity by six-month for whose validity expire between March 1 and September 30. The move is set to benefit about a dozen companies, who were cumulatively looking to raise about Rs 15,000 crore. Some of these companies include Shriram Properties, Bajaj Energy, Angel Broking, and Indian Renewable Energy Development Agency.


Investment bankers said while the extension is a welcome move, many companies have