May 28, 2020

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5 min read

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We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly.

In fact, research compiled by Our Social Times discovered that engagement with brand posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.

With 67 percent of all adults between the ages of 18 and 29 maintaining IG profiles and the number of users growing daily, Instagram marketing is a not-so-secret weapon for getting high-quality visuals 

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The Insurance Regulatory and Development Authority of India (Irdai) has allowed the recently merged Punjab National Bank (PNB) to hold promoter stake in two life insurance companies – PNB Metlife and Canara HSBC OBC Life Insurance.


After the merger of Oriental Bank of Commerce and United Bank of India with PNB on April 1, the Delhi-based lender holds 30 per cent stake in PNB MetLife and 23 per cent in Canara HSBC OBC Life Insurance.



The insurance regulator has allowed PNB to keep its shareholding in both the insurance companies intact for now. It has directed the bank to have board representation in one of the life insurance companies to ensure there is no conflict of interest.


Banking sources say PNB is likely to have board representation in PNB MetLife. A decision on this will be taken this week.

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Telangana government has decided to release 50 percent of salary amount to its staff for the month of May, as it had done for the past two months, citing no improvement in revenue position.


The state exchequer received just Rs 3,100 crore in taxes, including Rs 982 crore from the Centre towards the state’s share for the month of May, as against Rs 12,000 crore in average receipts per month before the lockdown. “The salaries and pensions alone would require more than Rs 3,000 crore. If the salaries are paid in full, the entire treasury will become empty,” Chief Minister K Chandrasekhara Rao said.



The government noted that the relaxations extended to sectors like the transport and the stamps and registrations from the lockdown restrictions had not made any substantial difference.


Telangana government’s decision to extend half-pay rule to

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The bond market is signalling a rocky road ahead for both Tata Motors and its British subsidiary, Jaguar Land Rover (JLR), as they struggle with sales. The yield on JLR bonds has more than doubled since the pandemic blew out of proportion in early March and is refusing to cool down.


JLR bonds are trading at record yield of 13.2 per cent — one of the highest in the automotive industry, nearly three times that of General Motors and 10 times that of Toyota Motor. This, the analysts said, will make it tough for JLR to raise additional funding to plug the hole in its cash flows due to plant closures. The British company has already sought a dole from the UK government worth £1 billion to tide over the financial crisis.


Analysts say if the JLR is forced to borrow at its current bond yield,

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