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We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly.
In fact, research compiled by Our Social Times discovered that engagement with brand posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.
With 67 percent of all adults between the ages of 18 and 29 maintaining IG profiles and the number of users growing daily, Instagram marketing is a not-so-secret weapon for getting high-quality visuals