5 min read
Opinions expressed by Entrepreneur contributors are their own.
Since the outbreak began, it can seem like it’s harder than ever to stand out amidst all the noise. We’re writing posts that people don’t read, hosting live streams people don’t attend, and running ads that people don’t click on anymore.
And when you combine a decrease in engagement, a loss of income, and a nagging feeling that you’re not even making a contribution, it’s only natural that the internal strife just builds and builds.
This lack of engagement, money, and purpose very much defined my life a few years ago. I had developed skills as a communication and messaging expert, yet I was driving for Lyft just to make ends meet. I knew I had valuable skills, but no one else did.
Then, a couple of years ago, I made a shift in my marketing