Month: June 2020

The iconic actress and entrepreneur joins forces with TV workout legends for a much-needed quarantine sweat session.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


5 min read


When Thanos decided to disintegrate half of all life in the universe, the Avengers were called in to save the day.

When gyms closed during the quarantine, Movement by Michelob ULTRA LIVE called the only people who could save us from our couch-bound snacking habits: Billy Blanks, Suzanne Somers and Jake “Body by Jake” Steinfeld. Yes, the legends of at-home fitness crazes from the 1990s are coming together once again to get our butts, abs and thighs in motion.

Related: This Innovative Workout Axe Is the New Trending Home Workout

On Thursday, June 25 Billy Blanks will lead viewers through his iconic


The regulator – Regulatory and Development Authority of India (Irdai) – has finalised the guidelines for standard covid health products after a series of draft regulations were issued by it to the companies in the past one month.


Non-life insurers, which include standalone health insurers have to offer two products – Covid Standard Health Policy (Corona Kavach) and Covid Standard Benefit based health policy (Corona Rakshak) to consumers from July 10.


Earlier, the regulator had toyed with idea of an indemnity-based product from June 15 specifically for Covid-19, but later the draft guidelines were revised and it asked insurers to offer a benefit-based product instead for Covid-19 by June 30. The regulator then revised the draft guidelines for the third time and asked insurers to provide two products instead of one – a benefit based and the other, indemnity based.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Filmmakers are a force to be reckoned with, as it is not an easy feat to put their productions together. In fact, there is much entrepreneurs can stand to learn from filmmakers, considering that they not only have to bring their creative idea to life, but then have to market it, get distribution, find an audience and pay back investors. Their role is ultimately quite similar to that of an

Here are the top four lessons any founder can learn from filmmakers. 

Marketing and distribution for films needs to be strategically planned out and executed during production, not once the project is complete. “Marketing your film requires a long-term strategy,” confirms Jia Wertz, a documentary filmmaker whose recent release, Conviction, has played at numerous worldwide festivals. “It takes a significant amount of pre-planning,


Shares of hit a life-time high of Rs 1,519, on the BSE today. The stock has soared nearly 90 times or 8,988 per cent from the level of Rs 16.90 touched on January 27, 2020 –when it was re-listed on the stock exchanges.


The group acquired Ruchi Soya for around Rs 4,500 crore in September 2019 and owns a 98.87 per cent stake in the company. As on March 31, 2020, promoters held 99.03 per cent stake in The public shareholders held just 0.97 per cent holding.


A sharp rally in the stock price of has helped the company enter into the list of top-100 most-valued companies by market capitalisation (m-cap), overtaking the FMCG major Marico.


Today the stock declined 5 per cent to Rs 1,443 post March quarter earnings. Ruchi Soya

L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


Gretchen Saegh-Fleming is CMO for L’Oréal . For #ThePlaybook, she talks with host David Meltzer about her high school field experiences and how it taught her about the “great unlock” that comes from challenging the status quo. 

As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming


The government has allowed individuals under the new lower regime to claim I-T exemption on conveyance allowance received from employers.


The Central Board of Direct Taxes (CBDT) has now amended rules to prescribe certain exemptions which can be availed by the employees.



These include any allowance granted to meet the cost of travel on tour or on transfer, any allowance, whether, granted on tour or for the period of journey in connection with transfer, to meet the ordinary daily charges incurred by an employee on account of absence from his normal place of duty.


It also includes exemption for any allowance granted to meet the expenditure incurred on conveyance in performance of duties of an office or employment of profit, provided that free conveyance is not provided by the employer.


The has further