June 1, 2020

7 min read

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As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant and overlapping terms to describe the process. For the average business, though, understanding and making use of programmatic advertising is essential in today’s multichannel environment.

In reality, programmatic advertising is a pretty simple thing to grasp, once you drop all of the jargon and boil it down to its essentials. That doesn’t mean, however, that it’s an easy strategy to use correctly. To help, here’s an easy to understand overview of what programmatic advertising is, how it works, and 5 specific tips on how to use it

exchange-traded funds (ETFs) have given investors an average return of 48.7 per cent over the past year. Investors who have become overweight on the yellow metal (vis-à-vis their original allocation of 10 or 15 per cent of their portfolio) should book partial profits from time to time and bring their allocation back to the original level. If they allow themselves to become heavily overweight on the yellow metal, it will increase their portfolio risk. Whenever the bull-run in ends, their portfolio could take a beating.

Most experts today are of the view that the rally in is likely to continue. “World gross domestic product growth, according to the International Monetary Fund, will fall to minus 3 per cent, and it may not rebound quickly,” says Chirag Mehta, senior fund manager-alternative investments, Quantum Mutual Fund.

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Famous offshore tax haven Cayman Islands is now the 10th largest source of Foreign Direct Investment (FDI) for India, leaving behind major nations like South Korea and the United Arab Emirates.

While inbound from tax havens have risen over the past few years, estimates released by the earlier this week show it spiked unprecedentedly in 2019-20.

Foreign direct equity investments in 2019-20 grew by 14 per cent, a four-year high, to a record $49.8 billion, according to the data released by the Department for Promotion of Industry and Internal Trade (DPIIT) on Thursday.

The figures are expected to comfort policymakers who were worried about tepid growth in equity investments, which had contracted by 1 per cent in 2018-19 and risen only 3 per cent in the year before that.

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Mutual funds have invested just Rs 1,230 crore in stock during the and industry experts believe they are still waiting for a good “entry point” and maintaining high liquidity for any possible redemptions by corporate houses.

Going ahead, the primary factor that will determine mutual fund (MF) investment into equity will be their own inflows from investors. This will be put to test as many retail investors are facing the risk of pay cuts and job loss over the next quarter or so, said Vidya Bala, co-founder of Primeinvestor.in.

Overall, mutual funds have made a net investment of Rs 1,230 crore in stocks since the nationwide was announced on March 24 to tackle the (Covid-19) pandemic, latest data available with the Securities and Exchange Board of India (Sebi) showed.

MFs invested Rs 6,363 crore in