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From the entertainment sector to the health and fitness industry, stay-at-home orders have forced many entrepreneurs to improvise and share their skills virtually. Instagram Live has emerged as an outlet of choice for enterprising business owners. Hop on Instagram right now, and you’ll likely see dozens of users and brands either going live or advertising an upcoming live stream.
Though it’s becoming more popular in recent months, live-streaming has largely been underestimated. But it won’t stay that way for long: Instagram’s algorithm rewards live-streaming with additional push notifications and a position at the front of the line in users’ Stories feed, so it’s only a matter of time before brands and businesses catch on. Streamers can also see and respond to comments in real time, which opens up the potential to directly communicate with and