June 3, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week.

The thought of staying possible, let alone growing a business, during a time like this can be extremely intimidating. During difficult times, many companies opt to pursue new leads in an effort to increase revenue, rather than remembering that it costs less to nurture the customers they already have. A strong, solid customer base can insulate companies during a time of economic uncertainty.

Related: 5 Ways to Build Killer Relationships With Customers

Businesses need to think more holistically about their customers and yes, increase outreach where needed, but also pay attention to existing loyal fans. While any company that wants to grow needs to engage

The Power of Experiments: Decision-Making in a Data Driven World

by Michael Luca and Max H. Bazerman, MIT Press, 2020

The current pandemic is a dramatic case study in why experiments matter. How else are we to know which tests accurately identify COVID-19 infections and their telltale antibodies, whether and how well drugs already at our disposal mitigate the suffering inflicted by the coronavirus, or whether the vaccines currently in development will actually protect us from it? Randomized controlled trials are the only way to answer these questions short of playing Russian roulette with the lives of large numbers of people.

Experiments have been around for a long time. In The Power of Experiments, an introductory paean to the benefits of experimentation for corporate and government decision making, Harvard Business School professors Michael Luca and Max Bazerman peg the first recorded experiment to the reign of King Nebuchadnezzar in

Economic liberalisation has done good to India, and the country needs to knock down imposed on many products in the last three years, former Niti Aayog Vice-Chairman said on Tuesday.

Panagariya also pointed out that Covid-19 pandemic may lead to integration of global labour market.

“Liberalisation has done good to us. We are reversing something from which we benefited. I thought that in 1991, India had give up import substitution, but in the last three years, import tariff on many products have been raised,” he said while addressing CII Annual Session 2020.

“India needs to open up more and knock down import tariff imposed on many products in the last 3 years. We should bring tariff to 7 per

cent and sign trade agreement with the US, and European Union,” he said.

Ltd’s Rs 53,124 crore rights issue, which has already been oversubscribed, on Tuesday received further bids for 88 million shares, taking the subscription to nearly 130 per cent, according to stock exchange data.

The issue subscription data on stock exchanges showed total bids received at 549 million, overshooting the 422.6 million shares on offer by 29.8 per cent.

The received applications for 485 million rights shares, NSE for 56.4 million and the non-ASBA bid quantity stood at 7 million rights shares.

As per Dealogic, the rights issue is the world’s largest by any non-financial company in last 10 years. It opened for the subscription of shareholders on May 20 and will close on June 3, 2020.

Billionaire and promoter group had pledged to subscribe to the full extent of their rights entitlements and any unsubscribed