6 min read
Opinions expressed by Entrepreneur contributors are their own.
Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week.
The thought of staying possible, let alone growing a business, during a time like this can be extremely intimidating. During difficult times, many companies opt to pursue new leads in an effort to increase revenue, rather than remembering that it costs less to nurture the customers they already have. A strong, solid customer base can insulate companies during a time of economic uncertainty.
Businesses need to think more holistically about their customers and yes, increase outreach where needed, but also pay attention to existing loyal fans. While any company that wants to grow needs to engage