Day: June 10, 2020

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Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


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Any entrepreneur knows that to grow your business, you need to get the word out there. Fortunately, the internet makes building your brand and increasing your audience relatively easy. Unfortunately, it’s relatively easy for everyone, and it can be hard to make your business stand out from all the noise.

Still, there’s an enormous amount of money to be made through digital marketing if you know how to play your cards right.

Relationships matter, which is why the deals world revolves as much around chance conversations as it does scheduled meetings and planned strategic maneuvers. COVID-19 has changed those serendipitous encounters and the get-togethers that help dealmakers build trust. That said, the dealmaking machinery is far from idle. Despite a lack of physical meetings, deals are still going ahead. Ten-hour videoconferences aren’t unusual. Site visits are a challenge, but drone technology presents a reasonable solution. Cosmetics firm Coty, which was looking for buyers, said it was considering the use of drones for due diligence; in May 2020, it sold its Wella and Clairol brands to U.S. investment giant KKR in a deal worth US$4.3 billon.

The strategic rationale for seeking a deal hasn’t changed and everything companies have always needed to complete a transaction is still in place, but the priorities have changed.  As businesses emerge from lockdowns due to COVID-19

Entrepreneurs need to see, catch and ride the massive waves of change as we come out of the lockdown.

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Opinions expressed by Entrepreneur contributors are their own.


Entrepreneurs are constantly seeking an edge or an advantage. In fact, most entrepreneurs are wired to look at the world from an opportunist’s perspective and are regularly working an angle, an approach, or a way of attacking a business opportunity that others have missed or have left exposed.

Business consultants get paid big bucks to help organizations identify, create and maintain a ‘competitive advantage’. A competitive advantage is the million-dollar term business textbooks use to describe an entrepreneurial edge. A competitive advantage is defined as the ability of an organization to provide its products or services with either: 1) a higher value to


Shares of have been seeing sharp swings as the stock’s drop to a penny stock has attracted several speculative traders as well as retail investors looking to make quick gains from short moves on the counters.


“There has been lot of speculation over the stock as it is in an industry, where other players are doing well. Its presence in the futures and options (F&O) segment has allowed traders to place bets on the directional move of the stock price in short-term,” said Deepak Jasani, head-retail research at HDFC Securities.


ALSO READ: Coronavirus LIVE: Delhi CM Arvind Kejriwal tests negative for Covid-19


Experts add, given the stock’s high lot size of 98,000 shares, F&O traders are looking to make sizeable gains from a five-ten paise move on the stock price.


“Retail investors are of the view that the stock has fallen 95