Day: June 12, 2020


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords. 

These are longer phrases that people are searching for online, often when they’re ready to buy or are looking for precise information. The best part is, it’s usually pretty easy to rank for these keywords, so you’ll save yourself time and effort. 

Let’s take a closer look at long-tail keywords and how you can add them to your website to bring in more traffic and increase conversions.

What are long-tail keywords?

Long-tail keywords are low volume, hyper-focused keywords that people use when searching, especially when they’re ready to buy or want answers to concrete questions on a subject.

Today, the concept of the “long

In mid-March, COVID-19 locked down most of Europe and Asia. For Sterimed, a 900-employee maker of high-end sterile medical packaging, this development brought mixed news. The sudden 40 percent increase in demand for its products was welcome, but ramping up production within its French plants posed a real challenge. One element was particularly thorny: Procuring protective masks for workers was impossible in France.

Because it refused to endanger its employees, Sterimed needed masks. Having sold its products to China for years, it quickly realized that one of its Chinese clients was indeed producing protective masks and could send several boxes of free samples, which didn’t infringe on China’s ban on the commercial export of masks. Sterimed ended up with more masks than it needed, and CEO Thibaut Hyvernat immediately thought he could pass them on. “I started calling my friends who run businesses and began sharing some of the spare


6 min read

Opinions expressed by Entrepreneur contributors are their own.


It was a sunny day in April. The air was crisp and the walk ahead of us enjoyable.

I stared at the beautiful Embarcadero situated near our office, feeling grateful for working close to such a stunning view.

Then I shifted my gaze over to Tim, my walking mate for the afternoon. We were on one of many walking meetings we’d shared over the past year. But this time was different.

Tim, a normally talkative employee, was dragging his heels and appeared disgruntled whenever I asked for status updates. He kept his head down, answering only in curt replies.

Something was off.

As his supervisor, I could have easily approached his behavior with a stern stance, by grilling him, or asserting my authority. But fourteen-plus years of have taught me one thing: A 


Bengaluru-headquartered IT services company has filed draft red herring prospectus (DRHP) with market regulator for its initial public offering (IPO).


The proposed IPO comprises a fresh issue of shares worth Rs 110 crore and an offer for sale of 35.2 million shares by the company’s promoter Ashok Soota as well as private equity investor JP Morgan CMDB II, the prospectus showed. JP Morgan will exit its over five-year investment in the IT services firm if the IPO goes through.


ALSO READ: Coronavirus LIVE: India overtakes UK’s tally with 297,001 cases


ICICI Securities and Nomura are the book running lead managers to this proposed issue, while KFin Technologies is the registrar to the offer.


Happiest Minds, which becomes the first player to file a share sale document since March, will list its shares in both NSE and BSE post the offer.