June 14, 2020

Even in a pandemic, if you identify and meet the needs of your customers, you will thrive.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

As an unprecedented pandemic rips through countries around the globe, businesses brace for a devastating economic impact. The global health crisis has spurred job loss and derailed consumer spending. Many experts are predicting a coronavirus-led although forecasts tend to pivot quickly these days. While the idea of a recession and market uncertainty is concerning, there is also opportunity. 

A look back

Although the fear of a global recession is rising, history proves that companies can still find success in a slumping . The Great was one of the worst economic downturns our nation has faced. Amid economic chaos, Proctor and Gamble (P&G) prospered. P&G realized that although consumers were spending less, they still needed to

In early 2020, Wafels & Dinges, the popular Belgian waffle truck fleet, was in major expansion mode. It was planning to add brick-and-mortar restaurants in some markets, including in the Mall of America in Bloomington, Minn., and American Dream in the Meadowlands of New Jersey, where it would peddle espressos and cranberry-rosemary waffles. But when the COVID-19 national emergency was declared on March 13, owners Thomas de Geest and Rossanna Figuera realized they had exactly enough cash on hand to give their workers two weeks’ severance pay. Tearfully, they said goodbye and emptied their bank account.

Once they made the painful decision to let their employees go, the couple made arrangements with creditors and landlords. Then they focused on what they could do to help others. They found the answer in their mission: to give people the happiest moment of their day.

“In crises, we’re always solving problems, but

Author and motivational speaker Carey Conley shares some of the strategies she teaches to help women establish and fulfill their goals.

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1 min read

Opinions expressed by Entrepreneur contributors are their own.

Carey Conley and The Playbook host David Meltzer chat about a range of topics, including how your first action of the day can set the tone for your life, the process of taking your vision and making it real by focusing on pragmatic steps. Carey also offers a simple exercise to help anyone clarify a vision for their future.

Related: How a Systematic Approach Can Ensure Your Is Committed to Making a Positive Impact

While yields on short-term Indian are falling like there is no tomorrow, those on longer-term bonds remain sticky. This has led to a steep yield curve – the sort that the country has not witnessed at least in the past two decades. A steep yield curve has implications for investors. The country has witnessed steep yield curves twice in the past, and each such occasion was followed by a stunning bull run in equities. To quote a popular saying, history does not repeat itself but it does tend to rhyme.

The first instance: Between 2003 and 2005, yields on short-term had fallen to historic lows and the yield curve was steep. The spread between short-term and long-term was close to 2 percentage points (or 200 basis points). While the three-month government bond yield was at four per cent,