Even in a pandemic, if you identify and meet the needs of your customers, you will thrive.
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As an unprecedented pandemic rips through countries around the globe, businesses brace for a devastating economic impact. The global health crisis has spurred job loss and derailed consumer spending. Many experts are predicting a coronavirus-led recession although forecasts tend to pivot quickly these days. While the idea of a recession and market uncertainty is concerning, there is also opportunity.
A look back
Although the fear of a global recession is rising, history proves that companies can still find success in a slumping economy. The Great Depression was one of the worst economic downturns our nation has faced. Amid economic chaos, Proctor and Gamble (P&G) prospered. P&G realized that although consumers were spending less, they still needed to