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Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, however, it’s an immensely difficult position to master. Many marketing specialists do quite well when producing content or conducting research but lack the skills and experience needed to be good marketing managers. Business owners and marketing gurus are thus left grappling with the question of what makes a good marketing manager so great, and how to avoid making mistakes that stymie the whole team’s progress.
Here’s a review of what it takes to become a good marketing manager, and what techniques to avoid if you want your team to remain successful over the long term.
Know your role as a marketing manager
If you’re a marketing manager or