June 19, 2020

Your main business focus cannot be on a niche that is doomed to fail.

3 min read

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Here’s a little secret you may not know: If your isn’t growing as fast as you’d like it to, it may not be the marketing that is the problem. It could be your market.

Case in point — we run a monthly intensive called the Rocket Launch for our coaching clients on launching a profitable lead-generation funnel. The thing is though, before we can launch , we have to make sure something very important is correct, and that’s the market the message is focused on. Because no matter how good the marketing and funnel are, how high-converting the ads become, how well-written the landing page is or how engaging the follow-up email campaign might be, if the market

The Regulatory and Development Authority of India (Irdai) has ruled that health insurers cannot contest claims by clients who have persisted with their policies for eight years in a row, citing non-disclosure.

In such cases, insurers cannot reject claims on grounds of misrepresentations that could have been made in disclosures during commencement of the policy.

This is among 17 clauses that has asked insurers to standardise in new health products from October 1, 2020, and in existing policies from April 1, 2021. The period of eight years — for which the client has continuously renewed their policy — has been referred to as the ‘moratorium period’.

“After expiry of the moratorium period, no health claim shall be contestable, except for proven fraud and permanent exclusions specified in the policy contract. Policies would, however, be subject to all limits,

The volume of Indian loans subject to moratorium is dropping, suggesting that fears about large-scale defaults on banks’ retail lending books may be overblown, according to analysts at Group Ltd.

Based on soundings with home lending specialist Housing Development Finance Corp. and Indian banks, “the unanimous feedback has been that there has been a decline in the total loan book under moratorium from the 25–30% numbers reported as of end-May,” analysts led by Suresh Ganapathy wrote in a note.

It’s too early to calculate the new figure, but at the proportion of the retail loan book subject to deferral fell to 7% as of June 15 from 21% in May, the note said.

“Hence, we believe worries about large-scale retail defaults are exaggerated,” the analysts wrote.

The Reserve Bank of India has allowed borrowers to delay monthly

Financials of Indian companies saw sharp decline in the March quarter both on a sequential and year on year basis due to the Covid-19 pandemic. An results analysis of 184 companies, excluding financial sector entities, indicates a 22 per cent fall y-o-y in net profit in the March quarter. The March quarter performance also dented the FY20 bottomline, which fell by 12 per cent over the year ago quarter.

While aggregate revenues were down 2.9 per cent y-o-y, the impact on margins was higher. While margins contracted by 30 basis points on y-o-y basis, they fell a sharper 120 basis points on a sequential basis to 16.8 per cent. Profitability was impacted adversely due to the subdued demand, tepid realisations in commodity sectors, and negative operating leverage. Pre tax profit margins fell to multi-quarter lows of 7.1 per cent. The impact of the lockdown is expected