June 20, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

As we learn to live in this “new normal” of media overflowing with stories about COVID-19, protests and civil unrest it’s sometimes overwhelming to think about pitching stories to

How can we stories to press about our businesses when the world has turned upside down? 

Journalists are looking for stories, and there are plenty of ways to provide the content they are seeking. You just need to know how to discover what they are looking for, and the most effective ways to present yourself as a resource.

In this article, I’m going to break down three ways you can figure out what journalists need and pique their interest. 

1. Respond to journalists seeking sources on Covid-19

Forget about pitching journalists an idea you came up with on your own or with your team

8 min read

Opinions expressed by Entrepreneur contributors are their own.

According to the Bureau of Labor Statistics, 21 million people are currently unemployed. To put this in perspective, the Great Recession in the early-2000s saw its height of in 2010 at 14.8 million. The COVID pandemic has not only left this number in the shadows, but the speed at which it occurred is also like no other in our history. The result? Employees and contractors were quickly displaced and left scratching their heads saying, “What just happened?” Businesses scrambled to communicate with employees, clients, and vendors. Leadership teams worked tirelessly to adhere to remote requirements, struggled to put technologies in place, and quickly built new processes to maintain revenue that would keep the doors open and employees on staff. It has left a trail of exhaustion. But, in the wreck of it all, the

in the national capital rose by Rs 144 to Rs 48,334 per 10 gram in-line with the gain in international prices of the precious metal, according to HDFC Securities.

In the previous trade, gold had closed at Rs 48,190 per 10 gram.

Silver also gained Rs 150 to Rs 49,160 per kg from Rs 49,010 per kg in the previous trade.

“Spot for 24 carat gold in Delhi were trading up by Rs 144 with strong international and rupee depreciation,” HDFC Securities Senior Analyst (Commodities) Tapan Patel said.

The rupee settled 6 paise lower at 76.20 (provisional) against the US dollar on Friday as strengthening of the US currency and rising Covid-19 cases weighed on investor sentiment.

In the international market, gold was trading with gains at $1,729 per ounce and silver at $17.49 per ounce.

continued upside