6 min read
Opinions expressed by Entrepreneur contributors are their own.
As we learn to live in this “new normal” of media overflowing with stories about COVID-19, protests and civil unrest it’s sometimes overwhelming to think about pitching stories to journalists.
How can we pitch stories to press about our businesses when the world has turned upside down?
Journalists are looking for stories, and there are plenty of ways to provide the content they are seeking. You just need to know how to discover what they are looking for, and the most effective ways to present yourself as a resource.
In this article, I’m going to break down three ways you can figure out what journalists need and pique their interest.
1. Respond to journalists seeking sources on Covid-19
Forget about pitching journalists an idea you came up with on your own or with your team