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She’s right. Most business owners I know rarely look at email as a public relations tool. For many, it’s a marketing channel on which they focus to increase sales. But as the lines between digital marketing and PR are blurring, you could be missing out by not adding a PR component to your email strategy.
Email marketing is a two-way street
How can you leverage the power of email to improve the public perception of your brand? Also, how can you turn your PR wins into lead generation opportunities? It’s a two-way street, Nicole told me, and you need a smooth traffic flow