June 22, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

is an often overlooked but vital part of PR, and thought leadership strategy,” says Blair Nicole, who is the CEO and founder of Media Moguls PR.

She’s right. Most business owners I know rarely look at email as a tool. For many, it’s a on which they focus to increase . But as the lines between and PR are blurring, you could be missing out by not adding a PR component to your email strategy.

Email marketing is a two-way street

How can you leverage the power of email to improve the public perception of your ? Also, how can you turn your PR wins into opportunities? It’s a two-way street, Nicole told me, and you need a smooth traffic flow

An offering that almost became a laggard is getting back into the mainstream, thanks to Covid-19. Despite the growing frequency and severity of claims, many intermediaries stopped selling the Directors and Officers (D&O) because the product became very commoditised in the recent past, and the servicing demands attached to it were high.

Starting from the of 1984, the Indian industry began to realise the need for domestic expertise in liability classes. Despite a D&O product becoming available by the late 1990s, Satyam Computers was a wake-up call. While overseas shareholders could as a class bring action and seek remedy from Satyam, domestic shareholders were left high and dry.

Ironically, the Companies Act 2013 should have been a trigger for a pricing correction. Among many significant developments, it formalised the definition of an independent director,

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Since the middle of March, every individual and across the country has drastically changed their daily habits and practices.  have self-isolated and been forced to work from home. Businesses have run the spectrum from temporarily closing to limiting service to remaining fully operational while increasing their health and safety protocols. Very little is the same now as it was just a few months ago.

Unfortunately, that also includes the , which skyrocketed in the weeks following the coronavirus outbreak. According to the U.S. Department of Labor, more than 30 million Americans filed unemployment claims from mid-March through the end of April. That figure represents approximately 18.6 percent of the nation’s labor force.

Under these current dire circumstances, many people may believe the outlook for business is bleak.  Fortunately for

Geopolitical developments and trend in Covid-19 cases will set the tone for equity this week, analysts said, adding that with no major events scheduled, indices may consolidate.

“Going ahead, we expect the market momentum to continue in the near term on back of changed sentiments and improved liquidity. Apart from global cues and development around geopolitical tensions, the monthly F&O expiry would be some of the key monitorable,” said Siddhartha Khemka, Head – Retail Research, Motilal Oswal Financial Services Ltd.

According to analysts, besides stock-specific action, trend in global markets, and foreign fund movement would also dictate sentiments.

Rupee-dollar dynamics and crude oil movement would also be key factors to watch, they added.

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“Given that there are no major scheduled events