L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.
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Gretchen Saegh-Fleming is CMO for L’Oréal USA. For #ThePlaybook, she talks with host David Meltzer about her high school field hockey experiences and how it taught her about the “great unlock” that comes from challenging the status quo.
As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming