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Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people.
For some, dipping their toes into paid media is intimadating, however, with understanding of best practices, you’re experience will be much more enjoyable. Here are a few tips to get you comfortable with paid media.