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The importance of video in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in 2015.
Online viewing trends are a big part of this shift in marketers’ attitudes. A report from MediaPost estimates that the average internet user will watch 100 minutes of online video per day by 2021, resulting in growing online video budgets that offset a decline in TV advertising.
All of this sounds great if you have a big film budget or a full-service marketing agency on your side. But what if you don’t have these resources? The good news is that even on a bootstrapped budget, your startup can produce