Business communication has always been important, but it is doubly important in crises.
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Communication has always been a crucial element of business operations, regardless of the size or location of the company in question. Being able to communicate effective is crucial to defining a brand and putting the best foot forward with customers. When done effectively, business communication can boost a company’s products and services to immense profitability, or sink the company, if done poorly.
Business communication in normal times is very different from business communication in times of crisis. The stakes are higher, and leaders must execute their communication efforts perfectly. Here are a few strategies you can employ to do just that:
Resist the urge to profiteer
When it comes to a crisis situation, the worst position to be in is that of an