July 9, 2020

Brands and influencers are embracing the power of loop giveaways. Here’s how they work.

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While platforms like and Facebook originally provided space for regular people to share details of their daily lives, it is no secret that these outlets have become finely-tuned marketing machines for brands. Plenty of influencers and products have risen to prominence due to tweets and posts going viral. The latest trend in is the loop giveaway. But why has it become so popular?

A loop giveaway is a marketing strategy that tries to attract millions of followers. Here’s how it works: a makes an irresistible offer, such as winning $10,000. To enter,

Illustration by Peter Stark

When disruption strikes a business, it is natural for its leaders to try to defend it by focusing on core business activities and improving current products and practices, even while creating a sense of urgency to bring about change. In a survey of 486 global CEOs PwC undertook in 2019, a significant majority said this was a good response to disruptive new entrants.

On the face of it, this reaction appears to be a no-brainer. And there are numerous examples of companies whose defense succeeded. Take Sky, a European media and entertainment company that responded to disruption by digitizing its existing processes and at the same time developing new digital products for its customers — all of which aimed to improve Sky’s core business. Similarly, Walmart invested heavily in robotics to improve the efficiency of its retailing operations while also leveraging its 4,789 physical stores in

The Centre plans to disburse Rs 10,000 crore worth of loans at concessional rates to cooperative societies, farmer-producer organisations (FPOs), start-ups, and others in the current fiscal year under its ambitious Rs 1-trillion fund to create storage and processing infrastructure at the farm-gate level.

Loans up to Rs 2 crore will be provided to entrepreneurs at 3 per cent interest subvention for a period of seven years, according to the Union Cabinet’s decision on Wednesday. The loans will have moratorium on repayment that will vary from six months to two years.

The fund called the Infrastructure Fund, announced as part of the ‘Atmanirbhar Bharat Package’ in May by finance minister Nirmala Sitharaman, got formal Cabinet approval on Wednesday.

The fund, along with the three facilitating Ordinances on freeing marketing, amending Essential Commodities Act and framework for contract farming, is aimed at

The High Court (HC) on Wednesday gave a preliminary hearing to the matter pertaining to wind-up of schemes by Mutual Fund (FT MF), and said the matter would be heard on priority in order to complete the hearing within three months, said people privy of the development.

“The Hon’ble HC considered the matters related to winding-up of six debt schemes of Mutual Fund and issued notices to the concerned parties. The parties are directed to file counter affidavit/statement of objections and rejoinder, if any, by July 22, 2020 and July 29, 2020 respectively,” said a spokesperson for FT MF.

“The next hearing is scheduled on July 15, 2020,” the spokesperson added.

Last month, the (SC) had directed that cases relating FT MF’s move of winding up six of its yield-oriented schemes be