Brands and influencers are embracing the power of loop giveaways. Here’s how they work.
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While platforms like Instagram and Facebook originally provided space for regular people to share details of their daily lives, it is no secret that these outlets have become finely-tuned marketing machines for brands. Plenty of influencers and products have risen to prominence due to tweets and posts going viral. The latest trend in social media marketing is the loop giveaway. But why has it become so popular?
A loop giveaway is a marketing strategy that tries to attract millions of followers. Here’s how it works: a brand makes an irresistible offer, such as winning $10,000. To enter,