July 10, 2020

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Why YouTube shuttered its self-service influencer marketing platform.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! 

But, as Warren Buffett said, “You can’t produce a baby in one month by getting nine women pregnant.” 

It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service influencer marketing platform, they’re shutting it down. That platform allowed brands to submit campaign opportunities for as little as $100. Influencers would opt into campaigns, and brands would select the ones they liked

The dream was automation of the influencer marketing process.  

Why did that dream die?

YouTube alludes to the answer in their closure announcement. They’ve “learned a lot about

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Mutual fund (MF) distributors have seen shrinking incomes with the gross amount paid by fund houses slipping to a three-year low of Rs 6,134 crore in 2019-2020 (FY20). The payouts were 22 per cent lower than previous year’s tally of Rs 7,938 crore.


Market participants attribute this to a combination of factors.


“Fund houses are looking to control costs by rationalising the commission-linked structures. As more fund houses get listed, the commissions could fall further, as MFs would look to further optimise their overall costs,” said Srikanth Matrubai, chief executive officer of Sri Kavi Wealth.


“There has been a nudge towards direct channels and value of assets have also seen an impact amid the market correction,” said Dhirendra Kumar, founder and chief executive officer of MF tracker Value Research.


Assets under direct plans accounted for 47 per cent of the

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By:
On:

Why YouTube shuttered its self-service influencer marketing platform.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! 

But, as Warren Buffett said, “You can’t produce a baby in one month by getting nine women pregnant.” 

It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service influencer marketing platform, they’re shutting it down. That platform allowed brands to submit campaign opportunities for as little as $100. Influencers would opt into campaigns, and brands would select the ones they liked

The dream was automation of the influencer marketing process.  

Why did that dream die?

YouTube alludes to the answer in their closure announcement. They’ve “learned a lot about

…

By:
On:


US stock indexes fell in choppy trading on Thursday as fears of another lockdown to contain a surge in coronavirus cases overshadowed data pointing to a declining trend in weekly jobless claims.


The Labor Department’s most timely data on the economy showed 1.31 million Americans filed for state unemployment benefits in the latest week, down from 1.43 million in the previous week.



However, the labor market remains fragile as the United States reported more than 60,000 new Covid-19 infections on Wednesday, setting a single-day global record.


“We are reaching levels of unemployment that are likely to persist until a more true reopening can occur, either with a vaccine, novel treatment, or time,” said Jamie Cox, managing partner for Harris Financial Group in Richmond, Virginia.


A batch of upbeat economic data including the record pace of job additions in June

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