Don’t believe the stories you’ve read about how Gen Zers don’t use email.
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Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check their email, they have short attention spans, and have grown up in an “always-on” tech environment.
These kinds of pronouncements are always popular in the marketing world — someone is always proclaiming that something “is dead” with each new technology or culture shift, so this talk about Gen Z isn’t a big deal. Marketers are used to adapting and evolving as the world changes around them, and learning how to engage with Gen Z through email