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In the latest of a series of moves by brands to update their images and messaging with regard to racism and other social ills, Unilever has announced that it’s dropping its “Fair & Lovely” skin lightening product name. This follows PepsiCo and Quaker’s announcement that it would drop the Aunt Jemima image and rebrand the product line.
These changes and others like them, whereby brands have stepped up in the aftermath of George Floyd’s death to either take a stand against racism or bring their own images and messaging more in line with current times, are a good and long overdue start.
But they’re just that — a start. Although changing logos and images with racist undertones, making solidarity statements against racism and creating support for the Black community is good, there is much more brands