Day: July 14, 2020

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


In the latest of a series of moves by brands to update their images and messaging with regard to racism and other social ills, Unilever has announced that it’s dropping its “Fair & Lovely” skin lightening product name. This follows PepsiCo and Quaker’s announcement that it would drop the Aunt Jemima image and rebrand the product line.

These changes and others like them, whereby brands have stepped up in the aftermath of George Floyd’s death to either take a stand against racism or bring their own images and messaging more in line with current times, are a good and long overdue start.  

But they’re just that — a start. Although changing logos and images with racist undertones, making solidarity statements against racism and creating support for the Black community is good, there is much more brands

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The second tranche of the Bharat Bond ETF (exchange-traded fund) from Edelweiss Mutual Fund, which raised Rs 12,400 crore through its first issue in 2019, will be available for subscription from July 14 to 17.


Radhika Gupta, chief executive officer (CEO), Edelweiss Mutual Fund says: “This series will see two more new ETFs maturing in 2025 and 2031 — namely Bharat Bond ETF April 2025 and Bharat Bond ETF 2031. The product contours remain the same as the first Bharat Bond ETF series. We see healthy demand from investors for these ETFs in the current environment where safety is paramount.” While equities are rock stars of a portfolio, as times get tough, bonds are seen as better bets, especially those with sovereign backing.



Low risk: The ETFs will invest only in AAA-rated paper issued by public sector undertakings maturing on or

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Direct-to-consumer brands have been growing in publicity, and for good reason. Here’s how to scale the challenges and scale your DTC brand effectively.

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4 min read

Opinions expressed by Entrepreneur contributors are their own.


Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and logistics to access the market. But now, many direct-to-consumer (DTC) brands have shown that’s not necessary.

In fact, being in charge of the entire product journey to the customer is even better in many cases. It enables you to put a solid logistics system in place, independent of a platform

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Two of the six Franklin Templeton schemes being wound-up have received a pre-payment of Rs 420 crore from the Nuvoco Vistas Corporation, the cement division of Nirma group.


The two securities were held in Franklin India Ultra Short Bond Fund and Franklin India Dynamic Accrual Fund. The two debt papers were to mature in September 2020 and September 2021, respectively. However, the bond issuer pre-paid the securities in June.


The updates were disclosed in a letter to investors by FT MF.




Addressing concerns over falling net asset values (NAVs) in some of the schemes on June 30, FT MF president Sanjay Sapre said, “This is a result of a maturity date reset for the securities of Edelweiss Rural & Corporate Services. The independent valuation agencies typically value these interest rate reset securities for considering the next interest rate reset date

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