July 15, 2020

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6 min read

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Facebook ads are changing. While their effectiveness is still on the rise, their prices are going down — meaning you can invest more of your marketing budget into them.

According to Advertisemint, by the third quarter of 2019, Facebook ad impressions had increased by a whopping 37 percent, while the average price per ad decreased by 6 percent. And thanks to various online resources, it’s easier than ever to get started with your first ad campaign, even if you’ve never done anything like it before.

Tools like Facebook Ads Manager break the process down it a few simple elements: Write some copy, add a photo, put a call to action in place, insert a link and publish. And that’s all there is to it, right? Eh, not so fast. Overlooking these five vital components can

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Attention to details is paramount while filing your Income Tax returns. And though the deadline has been extended several times lately, that isn’t the only change you need to be mindful of. A new Form 26AS has been introduced by the Income Tax Department which will seek far more details from you than the earlier form.

Archit Gupta, Founder and CEO, ClearTax says, “The date of applicability (of the form) is June 1, 2020. However, taxpayers are successfully filing their ITRs based on the existing Form 26AS, which is available for download, while the new form is underway.” The new deadline for filing ITR is November 30. Some chartered accountants say the details are for the current year and by November the new 26AS forms will be in place. It is because of the lockdown that it has got delayed for some time. Others believe that for all practical

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Amid the ongoing debate over goods and services tax (GST) rate on hand sanitizers, the Goa bench of the GST Authority of Advance Ruling (AAR) has held that the alcohol-based hygiene product will attract 18 per cent GST. It added that its classification as an essential commodity cannot be a criteria for exemption from GST.


Springfields (India) Distilleries had moved Goa AAR over classification of the hand sanitizer and the applicable rate of GST. It also sought an opinion on whether it will be exempt from GST as the consumer affairs ministry has classified hand sanitizers as essential commodity.



The applicant was of the view that hand sanitizers are covered under the medicament category, and should be taxed at 12 per cent under GST. However, the AAR bench ruled that, “Hand sanitizers manufactured by the applicant are of the category of

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Agri-commodity bourse NCDEX on Tuesday said it has increased the maximum compensation limit from its investor protection fund to Rs 5 lakh from Rs 2.5 lakh earlier with effect from February this year.


The objective of the protection fund, which is administered by way of registered Trust, is to compensate investors in the event of defaulter’s assets not being sufficient to meet the admitted claims of investors, promoting investor education, awareness and research, it said.



According to the NCDEX, earlier the maximum compensation limit payable from the fund was fixed at Rs 2.5 lakh. This has been revised upward to 5 lakh with effect from February 12, 2020.


ALSO READ: Sebi slaps Rs 10 L fine on Indiabulls Real Estate CFO for insider trading


“Such revision is applicable in respect of all claims settled out of Trust, wherein

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