5 min read
Opinions expressed by Entrepreneur contributors are their own.
Right now, it seems like businesses right and left are starting podcasts, many as a way to help counteract slower-than-normal sales. As of July 2020, there are more than a million podcasts and more than 29 million episodes available for listening, according to Podcast Hosting. That’s a lot of airtime with audiences that are, in general, relatively affluent and well-educated. Maybe you’ve decided it’s time you get a piece of that pie. As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success.
1. Thou shall not do it for the money
At least not directly. According to Castos, not only do most podcasts not make any money, but most