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Developing a reputation as an expert in your line of work is a surefire way to bring in more business. But how do you go about getting people to see you as an authority in your field? You could earn a Ph.D., but that is time consuming and expensive, and you would still have to find a way to let people know about your hard-earned credentials. Or, you could offer to be interviewed on the nightly news if there’s a need for someone with your knowledge, but that’s usually easier if you’re already known as something of an expert.
So what do you do to make people aware of your experience? How do you become known for what you know? Here are several strategies that can help you build your presence as a professional with