6 min read
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Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product or service serve your consumer when they’re at home? How can you alter your marketing message to meet them where they are now?
It will look different for every company, but a good first step is to consider your target-customer alias and what they’re currently doing at home. What are they looking for that will fill their time or meet one of their new needs? Then, go from there creatively. Don’t be afraid to try out numerous different creative marketing ideas, because this is unprecedented territory. You aren’t the only business owner trying