July 21, 2020

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6 min read

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Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product or service serve your consumer when they’re at home? How can you alter your marketing message to meet them where they are now?

It will look different for every company, but a good first step is to consider your target-customer alias and what they’re currently doing at home. What are they looking for that will fill their time or meet one of their new needs? Then, go from there creatively. Don’t be afraid to try out numerous different creative marketing ideas, because this is unprecedented territory. You aren’t the only business owner trying

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When you hear the word work, what comes to mind? Is it an office or another type of work site? For many people, that’s the case. They equate the concept of work with being at a physical location.

Working with businesses on issues involving gender equality, flexibility, work–life balance or integration, and other best practices, I often find that many managers, sometimes subconsciously, still think of work as a place someone goes to. They’re aware it’s possible to get work tasks done remotely. But many are distrustful of telework. They believe they can only be sure their team members are working when they’re in the office.

Both halves of this assumption are wrong. People are often even more productive when working from home. And being in the office does not guarantee productivity. It’s perfectly possible to be at your desk in the office, staring at your computer, and

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The southwest monsoon has made a steady start across India in the first one and a half months. However, north India, particularly in Western Uttar Pradesh, Haryana, parts of Rajasthan, and Coastal Karnataka, has still not received adequate rainfall.


The India Meteorological Department (IMD) in its latest forecast said rains would pick up in the next few days over north and south India.



The steady monsoon progress has spurred sowing of kharif crops and till last week, acreage was almost 21 per cent more than the same period last


year. Water level in reservoirs has also improved with 123 reservoirs in the country reporting 150 per cent of last year’s storage as of July 16 and 133 per cent of storage of last 10 years.

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The Securities and Exchange Board of India (Sebi) on Monday issued guidelines for the collection of upfront margins from clients, which the broking community said would put an end to leveraged intra-day trading and make a huge dent in trading turnover.


The regulator has asked brokers to collect upfront so-called value at risk (VaR) margin and extreme loss margin (ELM) even for trading in the equity cash segment. This will be implemented in three phases starting December 2020 where brokers will be penalised if margin client to clients is more than 25 per cent of VAR+ELM. From March 2021 and June 2021 they will be penalised if the margin exceeds 50 per cent and 70 per cent of VAR+ELM, respectively.



From August 2021 onwards, brokers will be penalised if the margin used exceeds VAR+ELM. The broking community said this would put an end to

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