July 24, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to . Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative can be safely ignored

Social media marketing isn’t just about promoting the positive parts of your . It also involves managing any and all negative feedback directed at your business. Ignore those snipes and jabs and they will fester online, convincing consumers to ignore your brand at a time when you need every single customer to help your company grow. When you find negative feedback,

Amid the surge in Covid-19 cases in the country, Corona Kavach has evoked good response within days of its launch by almost all insurers.

Corona Kavach is a standard health plan conceived to meet the treatment requirements for patients. The term of the policy ranges from three-and-a-half months to nine-and-a-half months, with a minimum sum insured of Rs 50,000, and a maximum of Rs 5 lakh. Corona Kavach will cover hospitalisation expenses for the treatment of Covid-19. It can be availed for self, spouse, parents, parents-in-law, and dependent children up to 25 years of age.

All costs relating to room, boarding, nursing, medical consultation, including telemedicine, consumables such as PPE kits, and intensive care unit will be covered. It will also include the cost of treating co-morbidities, including pre-existing co-morbid conditions. The regulator has not set a ceiling on the cost of

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David Duncan’s portfolio includes Silver Oak, Twomey and Ovid wineries — brands that any winemaker (and drinker) would kill for. As his company ramps up for the launch of his new winery, Timeless, Duncan shared his thoughts on wine trends during the pandemic, building wine brands digitally and millennial insights for the industry.

On targeting the right audience

“The future of luxury wine are and soon , and they have brought about a new era of ephemeral, limited-edition retail that will become the norm in luxury and craft. The Supreme, streetwear model. What it says, is that the customer looks for brands they can trust to deliver on their needs and values and that they are open to curation from the beyond one specific product. Both luxury and craft are viewed as an experience by these next generations, and so

on Thursday said sale, purchase, and pledge of equity in excess of 5 per cent of an insurance company’s paid-up capital will need the regulator’s prior approval, and any violation of the guidelines will attract action.

Issuing a clarification on the ‘transfer of share of the insurance companies’, the Insurance Regulatory and Development Authority of India (IRDAI) said the provisions related to sale and purchase of equity will also apply on the creation of pledge or any other kind of encumbrance over shares of an insurance company by its promoters.

It further said ‘fit and proper’ norms should be followed for sale and purchase of equity above 1 per cent and up to 5 per cent of the paid-up capital.

The regulator said, “Where the transfer of shares by the transferor, cumulative with his relatives, associate enterprises and