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I’m not going to get into the politics of TikTok operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an entrepreneur, you should know how to use TikTok or have someone on your team that can manage it for you. The ad platform is not very different from Facebook’s, with a few twists. I’ll share what signing up was like for me and how you can get up to $2,300 in free ad spend with TikTok until the end of 2020.