Month: August 2020

This $30 course can help you improve your rankings.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. More than 70 percent of organic search traffic goes to the first page, with the vast majority of that going to the first three listings. If you’re not ranking for the things your business does well, you’re very likely missing out on potential customers.

But no, you don’t have to hire an expensive SEO


The Covid-19 pandemic has made Indians understand that necessity of taking a health cover, something that the industry could not do so far despite all their campaigns.


But the crisis has also brought in a new challenge for general providers, with claims doubling every 30 days. Even as health insurers have liquid assets of at least 50 per cent of their claims, this is a huge business risk that will continue to hang over their heads till there is a lid on the crisis, top general insurers said at the Business Standard virtual conclave Unlock 2.0.



The panelists were CEOs of general and companies — Bhargav Dasgupta of ICICI Lombard, Anamika Roy Rashtrawar of IFFCO Tokio, Rakesh Jain of Reliance General, Neelesh Garg of Tata AIG, and Anuj Gulati of Religare Health.


The Covid-19

This $30 course can help you improve your rankings.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. More than 70 percent of organic search traffic goes to the first page, with the vast majority of that going to the first three listings. If you’re not ranking for the things your business does well, you’re very likely missing out on potential customers.

But no, you don’t have to hire an expensive SEO

Cotton seed oil cake at Akola is trading at Rs 2,031 per quintal, while chana price has rallied too steeply on the back of supply constraints…


5 min read

Opinions expressed by Entrepreneur contributors are their own.


When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. 

Marketing teams can approach media outlets and get the desired media coverage without hounding them. Here are the do’s and don’ts of reporter engagement. 

Related: How to Spot Real News from Online: A Definitive Guide

What not to do

Let’s start with what you should not do when it comes to approaching reporters, especially those you barely know. 

Ignoring boundaries 

Let’s say you met a reporter briefly online or at a recent conference. From there, you added them on

Today, at PwC US, we are taking another big and important step in our diversity and inclusion (D&I) journey. For the first time, we are publicly releasing our diversity data and strategy. But more importantly, we are reinforcing our commitment to accelerating our progress as we continue to strengthen a culture of belonging.

For us, this is not new — we have been building a diverse and inclusive culture for more than two decades. We want our firm to be a workplace that supports all of our people, so that every person has the same opportunities to grow their career to their fullest potential.

My desire and commitment as the leader of PwC is to lead with purpose, which includes how our firm prioritizes diversity and inclusion. When I became U.S. chair and senior partner just over four years ago, I told my fellow partners and leaders that if all