August 2020

Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

This $30 course can help you improve your rankings.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

2 min read

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Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. More than 70 percent of organic search traffic goes to the first page, with the vast majority of that going to the first three listings. If you’re not ranking for the things your business does well, you’re very likely missing out on potential customers.

But no, you don’t have to hire an expensive SEO

Unlock BFSI 2.0: Indians learnt importance of health insurance after Covid

The Covid-19 pandemic has made Indians understand that necessity of taking a health cover, something that the industry could not do so far despite all their campaigns.

But the crisis has also brought in a new challenge for general providers, with claims doubling every 30 days. Even as health insurers have liquid assets of at least 50 per cent of their claims, this is a huge business risk that will continue to hang over their heads till there is a lid on the crisis, top general insurers said at the Business Standard virtual conclave Unlock 2.0.

The panelists were CEOs of general and companies — Bhargav Dasgupta of ICICI Lombard, Anamika Roy Rashtrawar of IFFCO Tokio, Rakesh Jain of Reliance General, Neelesh Garg of Tata AIG, and Anuj Gulati of Religare Health.

The Covid-19

How to Pitch a Story to a Reporter Without Offending Them

5 min read

Opinions expressed by Entrepreneur contributors are their own.

When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. 

Marketing teams can approach media outlets and get the desired media coverage without hounding them. Here are the do’s and don’ts of reporter engagement. 

Related: How to Spot Real News from Online: A Definitive Guide

What not to do

Let’s start with what you should not do when it comes to approaching reporters, especially those you barely know. 

Ignoring boundaries 

Let’s say you met a reporter briefly online or at a recent conference. From there, you added them on

PwC’s first D&I transparency report

Today, at PwC US, we are taking another big and important step in our diversity and inclusion (D&I) journey. For the first time, we are publicly releasing our diversity data and strategy. But more importantly, we are reinforcing our commitment to accelerating our progress as we continue to strengthen a culture of belonging.

For us, this is not new — we have been building a diverse and inclusive culture for more than two decades. We want our firm to be a workplace that supports all of our people, so that every person has the same opportunities to grow their career to their fullest potential.

My desire and commitment as the leader of PwC is to lead with purpose, which includes how our firm prioritizes diversity and inclusion. When I became U.S. chair and senior partner just over four years ago, I told my fellow partners and leaders that if all

Gold prices today at Rs 55,200 per 10 gm; silver jumps to Rs 66,300 a kg

today fell to 54,440 from Rs 55,200 per 10 gram a day before, while silver jumped to Rs 66,300 from Rs 65,500 per kg, according to Good Returns website.

Gold jewellery prices vary across India, the second-largest consumer of the metal, due to excise duty, state taxes, and making charges.

In New Delhi, the price of 22-carat gold jumped to Rs 49,900 per 10 gram, and in Chennai to Rs 49,240. In Mumbai, the rate was Rs 50,400, according to the Good Returns website. The price of 24-carat gold in Chennai was Rs 53,720 per 10 gm.

On MCX, October gold futures jumped by 1.07 per cent to Rs 51,448 per 10 gram. Silver September futures stood at Rs 65,976 per kg.

ALSO READ: Gold advances as investors weigh US Fed’s new approach on inflation