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If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user clicks on 11 ads per month. Although many believe Facebook is on the decline after last year’s privacy violations came under scrutiny, it still makes up for 40 percent of annual digital display advertising revenue, according to the Pew Research Center. That’s second only to one: Google.
With all the opportunity from a Facebook ad campaign, it’s a preferred avenue for new business owners ready to get exposure for their product. However, as easy as Facebook Ads Manager makes the ad creation process, there’s a great deal of behind-the-scenes work that first needs to be accomplished. In fact, many beginners fall into mistake traps when creating their first campaign. These are