August 2, 2020

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Email marketing is still the most popular, budget-friendly, and effective method of digital marketing. As such, it should be an integral part of any entrepreneur’s marketing strategy.

However, email marketing is not completely infallible. People sometimes subscribe to lists more than once, change email addresses, or have spam filters up that keep your emails from reaching them. With all of these barriers, you could be paying a fortune for email marketing providers and

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Women power will be steering forward two of the three beleaguered government owned non-life insurers, said industry officials.


The central government has decided to appoint S.N. Rajeswari, General Manager, New India Assurance Company Limited as Chairman-cum-Managing Director (CMD) of Oriental Insurance Company Ltd.



The formal orders are expected to be issued soon.


Once Rajeswari, a qualified Chartered Accountant, takes charge at the Delhi-based Oriental Insurance then she will be the second woman to head a public sector general insurance company.


The first woman to head a government owned general insurer was Tajinder Mukherjee, CMD, National Insurance Company Ltd.


“The National Insurance and Oriental Insurance will be headed by two women during a crucial time. The companies have to beef up their solvency norms, increase their business and also the profitability,” a senior industry official not

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The government on Saturday widened the scope of the Rs 3-trillion MSME credit guarantee scheme by doubling the upper ceiling of loans outstanding to Rs 50 crore and including certain individual loans given to professionals like doctors, lawyers and chartered accountants for business purposes under its ambit.


The tweaking of the Emergency Credit Line Guarantee Scheme (ECLGS) was done based on demand from trade bodies and in line with new MSME definition approved by the Union Cabinet in June.



Briefing the media about the changes made, Finance Minister Nirmala Sitharaman said the scheme will now include individual loans given for business purposes within the ambit of the ECLGS, subject to the eligibility criteria of the scheme.


“We have also decided to cover individual loans given to doctors, chartered accountants for business purposes under the scheme,” Financial Services Secretary Debasish

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Jet fuel or ATF price on Saturday was hiked by 3 per cent, the fifth straight increase in two months, while there was no change in rates of cooking gas LPG, petrol and diesel.


Aviation turbine fuel (ATF) rates went up by Rs ?1,304.25? per kilolitre or 3 per cent in the national capital to Rs 43,932.53 per kl, according to a price notification of state-owned oil companies.



ATF price was last hiked by 1.5 per cent or Rs 635.47 per kl, on July 16. This was the fifth straight increase since June. In four hikes, rates went up by Rs 22,483.91 per kl.


Rates were hiked by a record 56.6 per cent (Rs 12,126.75 per kl) on June 1, followed by Rs 5,494.5 per kl (16.3 per cent) increase on June 16. Price was hiked by Rs 2,922.94

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