August 5, 2020

10 min read

Opinions expressed by Entrepreneur contributors are their own.

Branding isn’t just your logo and website design, it’s your experience, product, partners, and more. Branding a new venture takes work — you have to really know what your business stands for and ensure that people Inside and outside of your company know, too. In the modern age, a brand is increasingly shaped by how you act, not only what you say.

Think of branding as the interface between your business and customers. It helps you connect more meaningfully with them, tells your story, conveys your values, and should prompt certain feelings or responses from people. A brand distinguishes you from the crowd and can give you a competitive edge to go up against big players in your market.

For instance, the rideshare platform Lyft started at a time when Uber had already dominated the industry.

You’ve probably heard these stories before. There’s the proud janitor at NASA who tells President Kennedy that he isn’t just sweeping up; he is helping put a man on the moon. And the gung-ho stonemason who tells architect Christopher Wren that he isn’t just hammering rock; he is building a cathedral to God’s glory. The stories are popular, even though they probably never happened. And they get told and retold to support the power of purpose. It’s the subtext that bothers me.

Invariably, the moral of these stories is that employers (a label that literally defines the rest of us as something to be used) need to provide employees with a purpose. This suggests that many jobs are, in and of themselves, meaningless. It also implies that people don’t care about the work they do — that they are wastrels.

I don’t know if the relationship between meaningless work and

6 min read

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Who are you and what’s your business? 

My name is Christopher Cargnoni and I’m the founder of Fresh Pawz, a pet brand dedicated to the streetwear culture. 

What inspired you to create this product?  

In 2017 I noticed younger and younger people walking around with dogs of their own. While I wasn’t yet ready to take on the responsibility of having my own dog back then, the family dogs I grew up with were a big part of my life. Being in the retail world my entire life, I’m super passionate about brand building and creating products that people can connect to, so I started to research the pet

The benchmark indices posted their biggest single-day gains in nearly seven weeks, amid supportive global and sharp gains in index heavyweights Reliance Industries (RIL) and HDFC Bank. Ending its four-day losing streak, the surged 748 points, or 2.03 per cent, to end at 37,688.

Recouping all the losses made in the previous session, the Nifty50 index rose 211.25 points, or 1.94 per cent, to end at 11,102. Both the indices gained the most since June 18. More than three-fourths of the index gains, however, came from RIL and HDFC Bank. Shares of RIL jumped 7.1 per cent — the most since April 22 — on the buzz that the company is close to acquiring the retail business of Future Group.

HDFC Bank rose 3.94 per cent after the RBI approved Sashidhar Jagdishan’s appointment as managing director and chief executive