August 6, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention (and your purchasing dollars). Can you name one of them? How about two or three? Although social media videos can be an amazing way to connect with customers at a time of limited in-person interaction, it’s increasingly difficult to create a memorable and effective video ad campaign that’s relevant to today’s consumers. 

Meanwhile, entrepreneurs worried about long-term trends need to make those connections more than ever. There’s opportunity there: Online sales could increase 18 percent this year.

It’s never been easy for an ad campaign to deliver the delight demanded by consumers and the engagement expected by brands.

In view of the disruption of normal business activity following outbreak of the coronavirus pandemic, the regulator on Wednesday permitted life insurers to obtain consent of prospective policy holders electronically.

This facility, to be allowed on an experimental basis with immediate effect till December 31, 2020, will remain limited to pure risk products, meaning those policies which do not involve any savings element, the Development and Regulatory Authority of India (IRDAI) said in a circular.

“Life insurers are allowed to obtain the customer’s consent without requiring wet signature on the hard copy of the proposal form, for the business solicited by agents/intermediaries subject to (certain conditions),” said.

One of the conditions is that the completed proposal form should be sent to the prospect on his/her registered e-mail ID or mobile number in the form of

The Directorate General of Foreign Trade (DGFT) is under­going an overhaul, with many changes being introduced to respond to the challenges the Covid-19 pandemic has bro­ught to the trade scene, a senior official said on Wed­nesday.

“By the end of this year, we hope to complete the overhaul and many changes will be brought about to address the trade barriers and to ensure ease of doing business,” said Director General of Foreign Trade Amit Yadav.

He also suggested the portal be supplemented by the portal of the Directorate General of Commercial Intelligence and Statistics to get a clear picture of the government policies and other import–export data and procedures. have for long been demanding that the portal be made more comprehensive and its online services more interactive and customer-focused.

ALSO READ: Gujarat emerges as most tax-compliant state

As equity bid up share prices on Dalal Street, the valuation of the benchmark indices has hit an all-time high.

At the close of trade on Wednesday, the NSE Nifty 50 index price-to-earnings (PE) multiple reached an all-time high of 30.4 times its trailing 12-month earnings per share (EPS).

The current valuation is 38 per cent higher than the 10-year average of 22x and over 50 per cent higher than the 20-year average of around 20x.

In comparison, the index was valued at 28.6x at its life-time high of around 12,355 on January 16 this year.

The Nifty 50 valuation ratios are available from January 1999. (See the adjoining chart.)

Analysts attribute this to a combination of a steady decline in the Nifty 50 underlying EPS in the last two quarters due to the pandemic and a