August 8, 2020

If you want customers to purchase your product right away, then you better have the write stuff.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Sales copywriting is probably not new to those in , but can we really say we’re using it to its fullest potential? With customers staying home and shopping from their couches, solid copy may be the best sales technique available to you, if you use it right.

Here’s why sales copywriting matters more than ever, and what you can do about it.

What is direct-response copywriting?

Direct-response copywriting is sales copywriting in its most powerful form. Simply put, it’s sales copy that tells the consumer to make a purchase right away. That’s why this type of sales copy can’t just be good; it has to be the top tier.

Some examples of direct-response copywriting are:

  • Pay-per-click ads.

  • Product

Cholamandalam Investment and Finance Company Ltd., a vehicle financier, is seeing a rise in demand for personal mobility vehicle loans as the nation emerges from coronavirus-induced lockdowns.

“The need for personal transportation is going up,” said Chief Financial Officer Arulselvan D. in response to a question about the impact of the pandemic. “We are seeing good demand for entry-level cars and two wheelers.” Sales of used vehicles may see a spurt as new vehicles may be costlier because of upgraded emission norms, he said.

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For Italian brake-maker Brembo, the Central government’s decision to ease the from the first week of June came as a false dawn. In mid-June, the Tamil Nadu government jammed on the brakes by announcing a complete in four districts.

Close to a hundred employees were supposed to return to work. The challenge now was how to get them to the Brembo plant in Chennai. So for about a month, the House of Hiranandani Group moved 30 workers, who lived in towns outside Chennai, to luxury apartments near the factory.

Ever since the government went into an “unlock” mode for economic activities, companies have gone into overdrive to bring back the most critical part of their operations: the workforce.

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Gold price surged for the 16th straight session on Friday and touched an all-time high of Rs 57,008 per 10 grams in the national Capital, according to HDFC Securities.

Silver, too, continued its upward movement, with the price touching a record-high of Rs 77,840 per kilogram. Silver price jumped by Rs 576, compared to the closing level of Rs 77,264 per kg on Thursday.

In the previous trade, gold had closed at Rs 57,002 per 10 grams. On Friday, the price increased by Rs 6 to Rs 57,008 per 10 grams.

Prices of both the metals were at an all-time high, HDFC Securities said.

“Spot for 24 carat in Delhi continued to scale new highs by gaining Rs 6. are trading higher for the 16th consecutive day in India,” HDFC Securities Senior Analyst (Commodities)