August 18, 2020


4 min read

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One of the most challenging aspects of running a business is getting the word out about your product or service. You may be sitting on something that is the greatest thing since sliced bread, but if people don’t know about it, they can’t buy it.

Of course, thanks to the Internet and social media, there are more ways to market your business. However, if you’re looking for something tried and true that guarantees exposure on the biggest news and media sites, you need to take a look at Linking News, the press release service that can get your info noticed by the media outlets that matter

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel adrift — enabling them to focus on addressing critical problems. Most recently, the coronavirus pandemic has prompted the world to reconsider what work and which organizations are essential to society’s function. And unrest over social injustice has led many organizations to reflect on their role in promoting diversity, equity, and inclusion. These important initiatives will be most effective if they involve a close examination of purpose.

Of course, even in ordinary times, articulating a corporate statement of purpose has long been considered vital to success. It provides a justification for a company’s existence, as well as a blueprint for navigating what that company does. The marriage of why and what has become increasingly important: Cultural attitudes toward business have broadened,


Research has projected (GDP) contraction at 16.5 per cent in the first quarter of 2020-21, against a 30 per cent decline estimated earlier.


It attributed the revision mainly to smaller gross value added (GVA) degrowth by listed companies for the quarter.



Group Chief Economic Advisor Soumya Kanti Ghosh said in principle revenue decline of listed companies had been far outstripped by cost rationalisation, thereby not impacting margins. The worrying part of the story is that there has been a rapid surge in Covid cases in the rural heartland. The numbers for Q1 are slated to be released by this month end.



The on Monday announced the sale of three government dated securities totalling Rs 30,000 crore.


The securities will be sold through the Reserve Bank of India’s Mumbai office on August 21 (Friday).



“Government of India (GOI) has announced the sale (re-issue) of three dated securities for a notified amount of Rs 30,000 crore…,” the RBI said, adding that the government will have the option to retain additional subscription up to Rs 2,000 crore against each security.


It further said that both competitive and non-competitive bids for the auction should be submitted in electronic format on the RBI Core Banking Solution (E-Kuber) system on August 21.


“The result will be announced on the same day and payment by successful bidders will have to be made on August 24, 2020 (Monday),” RBI said.