Free Book Preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of social media marketing in businesses.
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This year, over 500 million people will watch an Instagram Story every day, and over one third of those videos are business-related. Not surprisingly, LinkedIn announced earlier this year that it’s testing a similar feature called LinkedIn Stories.
According to a blog post written by Pete Davies, LinkedIn’s head of Consumer Products, the company was looking for a new way for members to interact in a professional context that’s not too heavy. “(Stories) spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever,” Davies wrote.
But should you use LinkedIn Stories? Sure, it’s similar to other