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Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 detonating earlier this year, this quote has never taken on more meaning.
One of my clients described our present situation to me was like being in the eye of an economic storm. Aptly put. The first wave of bankruptcies took down many big names including Hertz, Neiman Marcus, Brooks Brothers, GNC and J.Crew. However, with cities such as Melbourne implementing their strictest measures yet, and some states reinstating lockdowns, it looks as if we still have a way to go before life can return to normal.
It’s not all doom and gloom though. Anyone smart enough to have invested in the “Big Five” tech giants otherwise known as GAFAM (Google, Amazon, Facebook,