August 22, 2020


6 min read

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Legendary management expert Peter Drucker once said, “ has only two basic functions – marketing and .” With Covid-19 detonating earlier this year, this quote has never taken on more meaning.

One of my clients described our present situation to me was like being in the eye of an economic storm. Aptly put. The first wave of bankruptcies took down many big names including Hertz, Neiman Marcus, Brooks Brothers, GNC and . However, with cities such as Melbourne implementing their strictest measures yet, and some states reinstating lockdowns, it looks as if we still have a way to go before life can return to normal.

It’s not all doom and gloom though. Anyone smart enough to have invested in the “Big Five” tech giants otherwise known as GAFAM (Google, Amazon, Facebook,

Businesses around the world are looking for ways to help in response to the COVID-19 pandemic, while continuing to sell products and services and keep people employed. From the C-suite to managers to employees at all levels, great ideas are popping up. But how can they be turned into reality as quickly as possible?

I have some experience on this front. When Hurricane Katrina struck the U.S. Gulf Coast in 2005, I was with the advertising and marketing agency Saatchi & Saatchi. My team and I were sitting in a bar with the brand team for Tide, one of our biggest clients. We got to talking about how we’d love to create something to help. Pens came out, and together we scribbled on the back of a napkin. Two weeks later, our idea came to fruition: Loads of Hope, trucks filled with working washing machines and dryers. People struggling in


The Directorate General of Civil Aviation (DGCA) has started safety audit of airports affected by the monsoons and of airlines in a phased manner, beginning with Air India and SpiceJet.


In the wake of the plane crash in Kozhikode, “has started the safety audit of airlines and 12 airports affected by the monsoon, as of now. Audit of airlines to be done in a phased manner, beginning with Air India and Spice Jet,” the said.



Safety audits have begun at these airports where services get affected during monsoon, the said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Divi’s Laboratories and shares gained 2.3 per cent and 1.3 per cent, respectively, on Friday, when the National Stock Exchange (NSE) announced that the two companies will be included in the benchmark Nifty50 index.


Shares of fell 3.7 per cent and that of ended flat. The two companies will be removed from the bluechip index.



Analysts said Divi’s could see buying worth Rs 750 crore from exchange trade funds (ETFs) and SBI Life will see passive flows worth Rs 624 crore. Meanwhile, outgoing candidates and will see outflows of Rs 650 crore in total.


As part of its semi-annual index review, NSE on Thursday announced these changes to the Nifty 50 index, which is estimated to be used as an underlying by exchange traded funds (ETFs)