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On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form.
This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours’ worth of videos uploaded to YouTube in the last 60 seconds are all content.
The internet is built with content and always has been. It also means everyone has content, and everyone creates it all the time.
That creates some confusion when it comes to content versus content marketing. A lot of content is intended to market a brand … but that doesn’t mean the brand does content marketing.
What does content marketing really look like?
Content marketing is a strategic approach to marketing that emphasizes the creation and delivery of valuable content to attract, retain and convert