August 23, 2020


8 min read

Opinions expressed by Entrepreneur contributors are their own.


On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form.

This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours’ worth of videos uploaded to YouTube in the last 60 seconds are all content.

The internet is built with content and always has been. It also means everyone has content, and everyone creates it all the time.

That creates some confusion when it comes to content versus content marketing. A lot of content is intended to market a brand … but that doesn’t mean the brand does content marketing.

Here’s why.

What does content marketing really look like?

Content marketing is a strategic approach to marketing that emphasizes the creation and delivery of valuable content to attract, retain and convert


The government has

extended Rs 50 lakh cover to private doctors who die of infection during the pandemic, an official said on Friday.


In a circular issued on Thursday, director of state Health Services Dr Sadhana Tayde said the cover, which is being given to doctors in government and semi- government services, has now been extended to private medical practitioners who succumb to the infection.



Referring to a letter dated April 9 about the Pradhan Mantri Garib Kalyan Package – Scheme for health workers fighting COVID-19, she said the provisions of the same be followed for private doctors as well.


Welcoming the move, president of the Indian Medical Association’s Thane chapter Dr Santosh Kadam said it had been a long-standing demand to extend the insurance cover to private doctors.

(Only the headline and picture


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The food and beverage industry is a tough game. Sixty percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Those are hard odds.

Franchising takes some of the risks out of the equation by giving you a proven model to work with. But being a franchisor with a proven model under your arm doesn’t mean you’re suddenly bulletproof or immune to the laws of . If you start making unforced errors, you’re going to fail.

Here are the five reasons most people fail as the owner of a franchise. Avoid these deadly sins at all costs:

Sin 1: Financial complacency

In your personal life, you likely take a hands-on approach to finances. Your business requires the same attention. Don’t get complacent, and


SEBI’s decision to appoint GP Garg as executive director (ED) has sparked a “strong protest” from the market regulator’s employee association, which has objected to the practice of appointing outside persons or those from non-core streams.


In a letter dated August 21 to chairman Ajay Tyagi, the Sebi’s Employee Association (SEA) said: “we strongly protest the decision to ignore and sideline general stream officers in ED level promotion.”



The appointment is a deviation from established practice followed in organisations like the Reserve Bank of India, it says.


SEA said employees feel “betrayed, shocked and devalued” on the side-lining of general stream candidates for promotion as ED despite more than 25 years of work in core operational areas of


employees have been engaging in a dialogue over the issue of ED appointments covering internal versus