August 26, 2020


5 min read

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A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. After all, it’s not your product that turns customers into supporters and fans. It’s the relationship you develop with customers that does it. The follow-up email keeps the lines of communication open when you’re not busy trying to sell. 

So, why do so few companies send out regular follow-up emails? They have the software to do it, since most email marketing tools come with email automation built-in. They just often don’t think about it because they’re too busy searching for new customers. But, according to Profitwell, the cost of acquiring new customers has increased by over 50 percent in the last five years, you have to try something new at some


on Tuesday said the (GST) Council would look into the auto industry’s demand for lowering the tax rate on two-wheelers, which are now taxed at the highest slab rate of 28 per cent. The assurance came during an interaction she had with members of the Confederation of Indian Industry (CII).


“Since are neither a luxury nor a sin product, they merit a rate revision. Consequently, this will be taken up with the GST Council,” the CII quoted Sitharaman as saying.



The Council, slated to meet on Thursday, has the single-point agenda of compensation to states, but sources familiar with the developments said the meeting on September 17 might take up the two-wheeler rate issue to spur sales ahead of the festive season.


The passenger vehicles industry has been requesting the


The Securities and Exchange Board of India (Sebi) has imposed a penalty of Rs 50 lakh on the National Stock Exchange (NSE) for the compensation paid to former MD and CEO Chitra Ramkrishna.


The exchange had paid Ramkrishna Rs 44 crore for her three-year tenure and a further Rs 23 crore as total remuneration in the last eight months of her tenure. got a letter from the finance ministry drawing its attention to the high compensation paid during the last eight months of the tenure.



Ramkrishna had resigned from the NSE in December 2016 amid allegation of unfair practices at the exchange’s co-location facility.


Following the ministry’s letter, started an examination and sought clarification from the exchange. Upon examination, the regulator found that the NSE had permitted Ramkrishna leave encashment for 528 days on cessation of her