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A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. After all, it’s not your product that turns customers into supporters and fans. It’s the relationship you develop with customers that does it. The follow-up email keeps the lines of communication open when you’re not busy trying to sell.
So, why do so few companies send out regular follow-up emails? They have the software to do it, since most email marketing tools come with email automation built-in. They just often don’t think about it because they’re too busy searching for new customers. But, according to Profitwell, the cost of acquiring new customers has increased by over 50 percent in the last five years, you have to try something new at some