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The retail landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to ensure they stand out from the crowd, attract more customers and remain profitable.
In order to do this, you must have a clear sales strategy, one that is properly executed to ensure that your store can rise above your stiff competition and consistently generate sales.
A good sales strategy consists of four main elements.
1. Know who you are as a brand
Each retailer must ask:
- Do I know exactly who I am as a brand?
- How does every aspect of my online and offline presence reflect this?
Your customers need to know who you are. How you portray yourself online and in your brick and mortar