August 27, 2020


8 min read

Opinions expressed by Entrepreneur contributors are their own.


The landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to ensure they stand out from the crowd, attract more customers and remain profitable.

In order to do this, you must have a clear strategy, one that is properly executed to ensure that your store can rise above your stiff competition and consistently generate sales.

A good sales strategy consists of four main elements.

1. Know who you are as a brand

Each retailer must ask:

  • Do I know exactly who I am as a brand?
  • How does every aspect of my online and offline presence reflect this?

Your customers need to know who you are. How you portray yourself online and in your


While the Covid-19 pandemic has wreaked havoc across sectors, life insurers feel this black swan event has resulted in the bolstering of demand for products, be it in protection, health, guaranteed return segment or others. From being a push product, has become a “nudge product” due to the uncertainties.


During the Business Standard webinar, moderated by Consulting Editor Tamal Bandyopadhyay, leading minds of the life industry seemed to agree that the current situation has led customers to be more aware of insurance. And while demand for insurance, especially protection products, has gone go up, affordability is an issue.


“Any pandemic like this will immediately increase awareness among customers. We do see a lot of interest. This will be a defining moment,” said N S Kannan, MD & CEO, ICICI Prudential


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8 min read

Opinions expressed by Entrepreneur contributors are their own.


The landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to ensure they stand out from the crowd, attract more customers and remain profitable.

In order to do this, you must have a clear strategy, one that is properly executed to ensure that your store can rise above your stiff competition and consistently generate sales.

A good sales strategy consists of four main elements.

1. Know who you are as a brand

Each retailer must ask:

  • Do I know exactly who I am as a brand?
  • How does every aspect of my online and offline presence reflect this?

Your customers need to know who you are. How you portray yourself online and in your


may gradually shift their attention towards accrual funds in search of higher yields, even as investors continue to favour shorter-term debt funds.


Accrual funds invest in companies having a lower credit rating, often with expectations of an improvement in their rating. Experts believe a compression theme is evident in select AA names as initial fears of downgrades and defaults recede, and portfolios may selectively look to capture opportunities in the space.



“We believe opportunities in the AA space make for an attractive play for investors with risk appetite. However, investors must remain vigilant and focus on portfolio granularity and liquidity, while identifying investment opportunities in this space,” said a recent note by Axis Asset Management.


R Sivakumar, head of fixed income at the AMC, says the bar for the next rate cut is set high, given the