Ask for clients and customers to spread the word, and ye might receive (and other tips).
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There’s a type of warm marketing that is better than any other: referrals. We’ve all been on the receiving end of a referral. We ask a friend or colleague to recommend someone for the service we need, and since they’re someone we trust, we go ahead and get in touch. In fact, we sometimes trust who we received the referral from so much that we don’t even need to evaluate other choices. We make the hiring or purchasing decision.
The research bears this out. Nielsen reported that people are four times more likely to hire someone that