August 30, 2020


5 min read

Opinions expressed by Entrepreneur contributors are their own.


When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. 

Marketing teams can approach media outlets and get the desired media coverage without hounding them. Here are the do’s and don’ts of reporter engagement. 

Related: How to Spot Real News from Online: A Definitive Guide

What not to do

Let’s start with what you should not do when it comes to approaching reporters, especially those you barely know. 

Ignoring boundaries 

Let’s say you met a reporter briefly online or at a recent conference. From there, you added them on

Today, at PwC US, we are taking another big and important step in our diversity and inclusion (D&I) journey. For the first time, we are publicly releasing our diversity data and strategy. But more importantly, we are reinforcing our commitment to accelerating our progress as we continue to strengthen a culture of belonging.

For us, this is not new — we have been building a diverse and inclusive culture for more than two decades. We want our firm to be a workplace that supports all of our people, so that every person has the same opportunities to grow their career to their fullest potential.

My desire and commitment as the leader of PwC is to lead with purpose, which includes how our firm prioritizes diversity and inclusion. When I became U.S. chair and senior partner just over four years ago, I told my fellow partners and leaders that if all

States will have to bear the interest burden if they decide to borrow the entire Rs 2.35 trillion shortfall estimated in goods and services tax (GST) revenue: that’s the second option proposed the central government has proposed to raise resources to compensate states amid inadequate cess collection.

The finance ministry, in a letter to states, Saturday shared the details of the two options, which states will examine over seven days. The Council, which met Thursday, will convene again after for discussions.


The centre gave states two options at the Council meeting for compensation: they can either borrow up to Rs 97,000 crore, which is a shortfall arising out of implementation or the entire Rs 2.35 trillion, which accounts for the Covid-19 situation.

States, if they take up the first option, will have to borrow Rs 970,00 crore through issue of debt under a


today fell to 54,440 from Rs 55,200 per 10 gram a day before, while silver jumped to Rs 66,300 from Rs 65,500 per kg, according to Good Returns website.


Gold jewellery prices vary across India, the second-largest consumer of the metal, due to excise duty, state taxes, and making charges.



In New Delhi, the price of 22-carat gold jumped to Rs 49,900 per 10 gram, and in Chennai to Rs 49,240. In Mumbai, the rate was Rs 50,400, according to the Good Returns website. The price of 24-carat gold in Chennai was Rs 53,720 per 10 gm.


On MCX, October gold futures jumped by 1.07 per cent to Rs 51,448 per 10 gram. Silver September futures stood at Rs 65,976 per kg.


ALSO READ: Gold advances as investors weigh US Fed’s new approach on inflation