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When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups.
What not to do
Let’s start with what you should not do when it comes to approaching reporters, especially those you barely know.
Let’s say you met a reporter briefly online or at a recent conference. From there, you added them on