August 2020 (Page 21)

Brands try creating their own influencers to control their messaging.

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With more than 1 billion people using social media all over the world, it’s more difficult than ever for brands to stand out from the crowd. Thus, the rise of the influencer, which has been one of the most significant changes in marketing in the last decade.

Some creative marketers have decided to to find an alternative to the typical approach to influencers and instead create their ambassadors themselves using . These virtual influencers are computer-created fictional characters whose “personalities” are entirely fictional. They’re paired with animated images from digital artists to accurately re-create the subtle features of 


The falling fixed deposit rates

of banks should not be a driving force for to put their money in the capital market, and they should revalidate their investment strategies carefully during the current COVID-19 crisis, a Sebi official said on Friday.


The Securities and Exchange Board of India is continuously working to make the capital market safe and protect the interest of retail investors, he said.



need to “revalidate their strategies carefully” to invest in the capital market amid the coronavirus crisis and decreasing bank deposit rates, Sebi whole-time member G Mahalingam said at a webinar organised by MCCI.


According to him, the regulator has taken various measures to keep the capital market robust amid the coronavirus pandemic.


The Sebi official also indicated that investors need to invest carefully in these troubled times