Brands try creating their own influencers to control their messaging.
Free Book Preview No BS Guide to Direct Response Social Media Marketing
The ultimate guide to – producing measurable, monetizable results with social media marketing.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
With more than 1 billion people using social media all over the world, it’s more difficult than ever for brands to stand out from the crowd. Thus, the rise of the influencer, which has been one of the most significant changes in marketing in the last decade.
Some creative marketers have decided to to find an alternative to the typical approach to influencers and instead create their brand ambassadors themselves using artificial intelligence. These virtual influencers are computer-created fictional characters whose “personalities” are entirely fictional. They’re paired with animated images from digital artists to accurately re-create the subtle features of