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Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brands grappling with supply chain challenges and changing consumer behavior.

For marketers, this moment of upheaval has meant rethinking well-planned strategies, with a new emphasis on helping ensure their businesses survive the uncertainty ahead. As a marketing and investor relations professional in the automotive tech industry — where supply chains are consolidating and innovative technologies are rapidly reshaping the driver experience and market demands — navigating transformational change was at the core of my job even before COVID-19. Now, as a broad swath of other industries confront similar challenges, here’s how marketers can adapt their strategies to fit the new normal

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Flipkart and Bajaj Allianz General Insurance Company have come together to offer’Digital Suraksha Group Insurance’ for customers who want to cover themselves against financial losses caused as a result of cyber-attacks, cyber frauds, or other such malicious activities across various online platforms.


This insurancecompensates for direct financial loss (up to the sum insured) due to unauthorised digital financial transactions as a result of identity theft arising out of cyber-attacks, phishing/spoofing and SIM-jacking, a joint statement said.



“Customers can opt for a one-year cover at premiums as low as Rs 183 for a cover of Rs 50,000,” the statement added.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on

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If there is one silver lining that came out of the COVID-19 pandemic, it’s definitely the widespread adoption of remote work. This cost-effective solution allows tech entrepreneurs to attract the best talents without the restrictions of geography.

That shift was followed with the need to make video conferencing the norm, whereas before it used to be considered a backup. It turns out that video conferencing has shown to foster better teamwork while improving relationships. 

Then there are other tools that are also needed, for project management and collaborative purposes. These include the likes of Monday, Trello, Asana, and Slack.

Related: Grace Under Fire: How to Prepare Your Sales Pipeline for 2021

But what about sales teams? What’s out there for them in these post-pandemic remote-working days? 

Sales teams need to be equipped with more than a

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Sebi on Tuesday imposed a penalty of Rs 1 crore on Brickwork Rating India for violation of Credit Rating Agencies Regulations. Sebi and RBI had conducted a joint inspection, where they found lapses.


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“Though there is no allegation of any malafide on the part of the noticee, the failure by the noticee is blameworthy and serious considering the degree of responsibility bestowed upon it by the statute,” Sebi’s adjudicating officer said in an order.


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Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to

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Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. A recent article by the Wall Street Journal found that adults in the U.S. are now spending up to 16 hours a day on digital media. With so many options, the one commonality that many people are looking for is genuine connections with people and brands that share their interests and values. 

The concept of a community is not always tangible. Communities can come in the shape of forums, social media pages, private groups or, in some cases, a mix of each. For brands that really get community right, this phenomenon could be fragmented and simply come down to offering a service that people genuinely love to associate with. The best communities are built organically over time and can act

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Companies and their CEOs had to pivot almost overnight in response to the COVID-19 pandemic: Businesses had to go virtual to keep their operations running, and that meant going digital. This quickly changed how people worked, where they worked, and what skills they required.

The rapid move to a predominantly virtual world exposed gaps in the capabilities of companies and of their people, something that leaders were already struggling with before the pandemic. PwC’s Talent Trends 2020, which was based on survey data

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