September 2, 2020

When it comes to branding, stay positive but don’t overdo it.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

As anxieties continue to mount from an unclear future, brands must swiftly adjust messaging to reflect our current times. Many companies’ initial reactions may be to push out uplifting messages to counteract unpleasant realities. However, brands need to beware of contributing to Toxic Positivity. Although consumers are seeking comfort, overly positive messaging can be counterproductive as they undermine the pain the world is experiencing.

Positive branding vs. Toxic positivity

Through affirmative thoughts and feelings, positive branding typically triggers warm emotions and reactions among consumers. Positive branding can be attributed to the organization producing quality products or even exceptional , but it often goes beyond operations itself. It can involve the company’s public stance on political issues, sourcing choices, or

The regulatory and development authority of India (Irdai) has advised all companies (life and non-life) to use “Video Based Identification Process (VBIP)” as an electronic medium to enhance the ease of doing for customers looking to buy products.

In January this year, the Reserve Bank of India (RBI) had allowed banks and to complete full of a customer remotely. A number of banks have rolled out this service since the RBI’s nod.

In a letter to the insurers, a copy of which Business Standard has seen, the regulator has laid down guidelines that the insurers need to adhere to for the video-based identification process. The idea behind this is to to simplify the process of by leveraging various electronic platforms and make it customer-friendly as well as make it easier for doing business.

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Among my favorite films is Roman Holiday, an enduring classic and spiritual forerunner to today’s rom-coms, released this month in 1953. In the event you’re not familiar with it, Roman Holiday is the story of a royal who decides to be bad. Audrey Hepburn plays Princess Ann, a monarch from an unnamed, exotic country on a state visit to Rome who decides to sneak away and embark on a voyage of discovery in the Eternal City. Hepburn’s character even claims that her father is in public relations! But in fact, he’s royalty!

While out adventuring, she encounters Gregory Peck’s character, Joe Bradley, an American reporter. During their first encounter, Joe doesn’t recognize the princess, but

To further enhance transparency, regulator on Tuesday revised disclosure requirements pertaining to debt and money market securities transactions for mutual funds.

The new framework will come into effect from October 1, the Securities and Exchange Board of India (Sebi) said in circular.

Now, the regulator has asked mutual funds to disclosedetails of debt andmoneymarketsecurities transactedin their schemes portfolio, including inter-scheme transfers, on a dailybasis witha time lag of 15 days in a prescribed format.

At present, a time lag of 30 days has been been allowed.

Under the new disclosure format, fund houses need to mention about name of the security, type of security, most conservative rating of security at thetime of transaction, if applicable,name of the rating agency and transaction type.

Among others, they need to disclose aboutlisted status of security, name